Creativity

New Media encourages and promotes the development of creativity by giving users a platform to express themselves through their work. In the article, "Disney Tolerates a Rap Parody of Its Critters. But Why?", Nickelodeon has taken a laissez faire approach when it comes to people using their content and a spokesperson said, "By the way, that was a very nice edit job by whoever did the SpongeBob mash." This shows that Nickelodeon does not want to inhibit people from making funny videos out of their content. I have seen hundreds of videos that are mashups or parodies online with millions of views and it is cool to see that such a huge company like Nickelodeon allow it to happen. I hope that this trend continues and more companies allow people to use their content because I enjoy watching them and it helps people use their creativity and imagination. 

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